MATPRA welcomes you to the 2024 Media Marketplace!
MATPRA Marketplace
August 27 - 29, 2024
Roanoke in Virginia's Blue Ridge
The MATPRA Media Marketplace is a great opportunity for both PR professionals and travel journalists to get together and discuss story ideas, arrange visits to our destinations, and talk about what's new in our backyards.
Please review the information below and then register by clicking the blue button at left to confirm your attendance by June 1, 2024.
MATPRA covers several expenses for journalists including lodging, meals, tours, and other items. However, please note that transportation to and from Marketplace is the responsibility of the journalist.
HOST HOTEL INFORMATION
The Hotel Roanoke & Conference Center
110 Shenandoah Avenue NE
Roanoke, VA 24016
There is no need to contact the hotel to make your arrangements; MATPRA will handle that for you.
MARKETPLACE FAM TOUR OPTIONS
When you register, you will have the opportunity to rank your choices for FAM tours. The options are as follows:
- Taste and Sip
- Easy Outdoor Adventure
- History and Arts/Culture
PRE- & POST-MARKETPLACE FAM TOUR OPTIONS
You can choose to supplement your MATPRA Marketplace experience with an optional Pre- or Post-FAM Tour. These excursions are offered by MATPRA Member Destinations to journalists on a first-come, first-served basis. Please note that space on these tours is extremely limited. Be prepared when you register to indicate whether you would like to participate in any of these experiences.
Click here to read about the Pre- and Post-Marketplace FAM Tours. (PDF)
You will be responsible for travel arrangements and expenses to and from your pre- or post-FAM location(s). Once you arrive at the hotel, the host destination will cover lodging and expenses related to the tour.
More information about Media Marketplace will be coming in the next few months -- stay tuned!
About Virginia’s Blue Ridge
Virginia’s Blue Ridge is nestled in the heart of the Blue Ridge Mountains, providing a metro mountain mix of exciting outdoor adventure with refined culture. Visit VBR is the official destination marketing organization for Virginia’s Blue Ridge which includes the Cities of Roanoke and Salem and the Counties of Botetourt, Franklin and Roanoke. The region is easily accessible via the Roanoke-Blacksburg Regional Airport (ROA), Interstate-81, and Amtrak’s northeast regional route. For more information, go to www.VisitVBR.com.
