Coffee Chat: Unlocking the Power of Byways: The Best Tourism Asset You’re Not Leveraging

Coffee Chat: Unlocking the Power of Byways: The Best Tourism Asset You’re Not Leveraging

Friday, May 30, 2025, 10 a.m.

Byways that showcase scenic, historic, cultural, and other unique resources offer more than just beautiful drives – they can be powerful tools for economic development, community storytelling, and visitor engagement. Whether you're new to the world of byways or looking to strengthen your current efforts, this webinar will cover the basics of byways, why designation matters, and how to make the most of it.

Join national byway expert Wanda Maloney as she breaks down:

• What qualifies a road as a byway and the benefits of designation for communities
• The profile of today’s byway travelers including demographics, travel preferences, and top activities
• How to partner with the Department of Transportation and/or other Byways management groups
• Best practices for creating high-quality byway experiences that keep travelers coming back

About our Speaker

Wanda Maloney has spent over 20 years helping communities maximize the benefits of byways. As the owner of Corridor Solutions, she’s a leading national expert in scenic byway planning, traveler insights, and visitor experience. Deeply committed to this work, Wanda partners with byway communities to create high-quality, meaningful visitor experiences that balance tourism promotion with resource protection.

Join Zoom Meeting

https://us02web.zoom.us/j/83939128925?pwd=1f6R3Zb0Us0Jj6kqRlR8QbcWGbtA7N.1

Meeting ID: 839 3912 8925

Passcode: 590106